Apparently, I've ve been making fun of wine in a box for a long time. This would be bad enough on it's own, but the fact that I have "the ability to influence millions of Americans" (HA!) makes it all the more reprehensible.
SCHOLLE CORPORATION
August 23, 2002
J.C. Duffy, Creator
"The Fusco Brothers" Comic Strip
Dear Mr. Duffy:
I am writing regarding your "The Fusco Brothers" comic strip of August 22 in
which you depict a couple drinking, and disparaging, "Wine in a Box." I
would like to draw the following to your attention:
The bag-in-box concept, invented by Scholle Corporation nearly 50 years ago,
is a unique and technically superior packaging concept that has garnered
many awards and is enjoyed by many millions of people around the world on a
daily basis.
Here in North America, if you drink Coca-Cola dispensed from a soda
fountain, the syrup is likely stored in and dispensed from bag-in-box in a
cabinet nearby. If you dispense milk in a school cafeteria, chances are it
is packed in bag-in-box. If you eat processed tomatoes in any form, those
tomatoes at one time were very likely stored in bag-in-box. And so it goes.
In the U.S., more supermarket wine (by volume) is consumed from a box than
from a bottle. In Australia, more wine overall is consumed from the "wine
cask," as they call it, a packaging concept that has revolutionized how
Australians consume wine. In fact, there are a number of premium wines in
Australia that are quite good and of a higher quality than many bottled
wines. In Europe, bag-in-box wines are among the fastest growing
segments-yes, even wine-snobbish Europeans are recognizing the superiority
of bag-in-box for convenience and for maintaining the quality of the wine
long after it is opened.
It is only in the U.S. that wineries have chosen to limit the use of this
excellent packaging concept to lower quality "jug" wines, and that people
like yourself with the ability to influence millions of Americans choose to
further denigrate the image of the package through the media.. What's a
packaging manufacturer to do?
By the way, if you had personally tried bag-in-box wine, you would know that
it doesn't pour from the corner but dispenses conveniently from a spout at
the bottom of the package. I encourage you to buy a box of Franzia or Peter
Vella brand and experience it for yourself. We at Scholle would be most
grateful.
Cordially,
Roberta J. Morris
Director, Marketing Communications
10 comments:
Why didn't he send you a gift certificate if he wanted you to try their product? Sheesh.
Oops, I see "he" is Roberta.
Where exactly in your cartoon were you disparaging Wine-in-a-Box? (Next time, I think I'll send one big Comment-in-a-Box instead of sending four small comments.)
This is my last comment!
That's exactly what I thought at the time: Send me a coupon!
"Think outside the box" is a put-down.
I always thought it meant to think creatively. See here.
This is my last comment!
The character was speaking literally, not figuratively. (Think outside the WINE box.)
That was my last retort!
Yeah, and another thing: when our wine box is empty, you can fill it with cat litter and USE IT AGAIN!
Do corporate minds think outside of the box?
But then, maybe it's the whine speaking.
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